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Lecture Transcripts

195 lectures · 294,964 words · all 5 courses complete

Cultural Heritage of Goa I (MNA-121) — 30 lectures · 54,522 words

L1: Course Intro + Topography of Goa2,010 words
L2: Social Assets & State Identities1,773 words
L3: Modes of Housing in Goa1,724 words
L4: Modes of Transportation1,664 words
L5: Architecture — Temples1,526 words
L6: Architecture — Churches1,507 words
L7: Architecture — Mosques, Palaces & Forts1,660 words
L8: Pre-Portuguese Culture: Dress & Cuisine1,621 words
L9: Pre-Portuguese Culture: Drinks & Amusement1,598 words
L10: Goan Weddings — Customs & Traditions1,785 words
L11: Portuguese Era — Influence on Culture & Society2,166 words
L12: Portuguese Influence — Arts, Language, Religion2,045 words
L13: Gaunkari System1,940 words
L14: Communidades1,998 words
L15: Intangible Heritage — Phrases & Idioms (1)2,120 words
L16: Intangible Heritage — Phrases & Idioms (2)2,115 words
L17: Customs of Birth2,134 words
L18: Customs of Death2,246 words
L19: Significance of Goan Names2,118 words
L20: Unit II Recap + Field Activity1,666 words
L21: Revolts During Portuguese Rule1,790 words
L22: Liberation Movement — Key Events & Figures1,609 words
L23: Operation Vijay1,667 words
L24: State Administrators Post-19611,704 words
L25: Language Issue in Goa1,690 words
L26: Opinion Poll (1967)1,649 words
L27: Goan Identity1,944 words
L28: Medium of Instructions1,701 words
L29: Heritage Documentation Workshop1,673 words
L30: Semester Review + Assessment1,679 words

Cultural Heritage of Goa II (MNA-122) — 30 lectures · 53,501 words

L1: Course Intro + Ornaments & Dress — Goan Hindus1,696 words
L2: Ornaments & Dress — Goan Christians1,498 words
L3: Customs & Traditions — Hindu Communities1,506 words
L4: Customs & Traditions — Christian Communities1,502 words
L5: Festivals of Goan Hindus (1)1,451 words
L6: Festivals of Goan Hindus (2)1,422 words
L7: Festivals of Goan Muslims1,521 words
L8: Festivals of Goan Christians1,469 words
L9: Comparative Study of Goan Festivals1,467 words
L10: Unit I Assessment / Festival Observation2,002 words
L11: Flora of Goa & Sahyadri / Western Ghats2,135 words
L12: Fauna of Goa — Wildlife & Biodiversity1,925 words
L13: Folk Performing Arts — Overview2,020 words
L14: Tiatr & Konkani Theatre1,892 words
L15: Folk Dance Forms (Dekhni, Fugdi, Goff)1,966 words
L16: Folk Music Traditions1,987 words
L17: Culinary Art — Goan Hindu Cuisine2,005 words
L18: Culinary Art — Goan Catholic Cuisine1,952 words
L19: Cultural Effects on Ethnic Cuisine1,972 words
L20: Food Heritage Field Assignment1,754 words
L21: Folk Games of Goa (1)1,882 words
L22: Folk Games of Goa (2)1,699 words
L23: Trades — Fishing & Agriculture1,897 words
L24: Trades — Toddy Tapping & Mining Legacy2,091 words
L25: Traditional Crafts & Artisans1,927 words
L26: Occupations in Transition1,919 words
L27: Local Markets & Trade Routes1,798 words
L28: Guest / Practitioner Session1,633 words
L29: Student Presentations — Trades Documentation1,601 words
L30: Semester Review + Assessment1,912 words

Services Marketing (MGA-301) — 60 lectures · 73,063 words

L1: Categories of Services & Service Marketing Mix1,834 words
L2: Service Encounters & Consumption Models1,472 words
L3: Developing Service Concept — Core & Supplementary1,560 words
L4: Elements of Risk in Services1,483 words
L5: Role & Script Theory1,469 words
L6: Flowcharting Service Usage1,307 words
L7: Physical Distribution Channels for Services1,344 words
L8: Electronic Distribution Channels1,505 words
L9: Foundations of Service Pricing1,307 words
L10: Designing Effective Service Pricing1,392 words
L11: Revenue Management in Services1,510 words
L12: Unit I Review & Case Discussion1,562 words
L13: Educating the Value Proposition1,121 words
L14: Marketing Communication for Services1,130 words
L15: Positioning Services — Position Maps1,081 words
L16: Competitive Market Positioning1,024 words
L17: Service Blueprint — Elements & Relevance1,160 words
L18: Designing Customer Experience via Blueprint1,192 words
L19: Servicescape & Service Environment1,116 words
L20: Service Escape Model1,213 words
L21: Managing People for Service Advantage1,308 words
L22: Service Failure & Recovery1,250 words
L23: Service Mediocrity vs Success1,189 words
L24: Unit II Review & Blueprint Workshop900 words
L25: Role of CRM in Services1,187 words
L26: CRM Strategies & Drawbacks1,224 words
L27: Customer Loyalty & Lifetime Value1,215 words
L28: Wheel of Loyalty & Membership Programs1,226 words
L29: Customer Feedback Systems1,210 words
L30: Designing a Service Guarantee1,306 words
L31: Firm Response to Customers1,260 words
L32: Unit III Review & CRM Case894 words
L33: Balancing Demand & Capacity1,249 words
L34: Managing Demand Fluctuations1,291 words
L35: Productive Capacity in Services1,263 words
L36: Service Quality — Dimensions1,327 words
L37: The Gaps Model of Service Quality1,404 words
L38: Diagnosing Quality Problems1,241 words
L39: Measuring Service Productivity1,233 words
L40: Improving Service Productivity1,313 words
L41: Change Management in Service Firms1,299 words
L42: Service Leadership1,252 words
L43: Goa Tourism Service Case Studies1,274 words
L44: Hospitality Services in Goa — Analysis1,397 words
L45: Healthcare & Education Services1,261 words
L46: Financial Services Marketing1,307 words
L47: Retail & E-commerce Services1,287 words
L48: Field Project Briefing1,015 words
L49: Student Case Presentations (1)686 words
L50: Student Case Presentations (2)850 words
L51: Integrated Service Marketing Plan1,035 words
L52: Revision — Units I & II1,187 words
L53: Revision — Units III & IV1,077 words
L54: Mock Test & Discussion1,112 words
L55: Industry Guest Session Template976 words
L56: Service Blueprint Group Project687 words
L57: Campaign: Promoting Goa Monsoon Tourism635 words
L58: Final Review & Exam Prep1,175 words
L59: Course Wrap-up & Reflection1,293 words
L60: End-Semester Project Presentations986 words

Integrated Marketing & Communications (MGA-304) — 60 lectures · 96,110 words

L1: Promotional Mix & IMC Planning Process1,689 words
L2: Role of IMC in Marketing Strategy1,368 words
L3: Marketing Strategy & Situation Analysis1,374 words
L4: Target Marketing Process1,459 words
L5: Developing the Marketing Program1,454 words
L6: Role of Client in IMC1,539 words
L7: IMC Planning — Step-by-Step Framework1,515 words
L8: Brand Positioning & IMC1,430 words
L9: Consumer Behaviour & IMC1,622 words
L10: Digital Context for IMC Planning1,681 words
L11: Unit I Review & Planning Exercise2,094 words
L12: Types of Advertising Agencies1,849 words
L13: Services Offered by Agencies1,727 words
L14: Selecting & Evaluating Agencies1,706 words
L15: Client–Agency Relationship1,758 words
L16: Models of Communication1,645 words
L17: Response Hierarchy Models1,685 words
L18: Involvement & Cognitive Processing1,799 words
L19: Source Factors in Communication1,669 words
L20: Message Factors in Communication1,767 words
L21: Channel Factors in Communication1,747 words
L22: Creativity Strategy in Advertising1,874 words
L23: Creative Process & Brief Development1,918 words
L24: Advertising Design Principles1,837 words
L25: Unit II Review & Creative Workshop1,366 words
L26: Determining Promotional Objectives1,625 words
L27: DAGMAR Approach1,711 words
L28: Budgeting Methods for IMC1,767 words
L29: Media Buying Fundamentals1,668 words
L30: Developing the Media Plan1,461 words
L31: Traditional vs Digital Media1,578 words
L32: Emerging Media Trends1,588 words
L33: Media Evaluation & Follow-up1,488 words
L34: Measuring Advertising Effectiveness1,595 words
L35: Advertising Testing Process1,703 words
L36: Pre-testing & Post-testing Methods1,671 words
L37: Unit III Review & Media Plan Exercise1,358 words
L38: IMC Campaign for Goa Tourism1,442 words
L39: Carnival & Festival Promotion Case1,556 words
L40: Social Media IMC for Local Brands1,731 words
L41: Public Relations in IMC1,596 words
L42: Sales Promotion Integration1,583 words
L43: Personal Selling & IMC1,512 words
L44: Direct Marketing in IMC Mix1,601 words
L45: Integrated Campaign Case Studies1,734 words
L46: Student Campaign Pitches (1)1,369 words
L47: Student Campaign Pitches (2)1,637 words
L48: Ethics in Advertising & IMC1,682 words
L49: Regulatory Framework in India1,460 words
L50: Global vs Local IMC Strategies1,528 words
L51: IMC Metrics & ROI1,503 words
L52: Revision — Units I & II1,514 words
L53: Revision — Unit III1,518 words
L54: Mock Test & Discussion1,403 words
L55: Industry Guest Session Template1,365 words
L56: Group IMC Campaign Project Brief1,320 words
L57: Campaign Development Workshop1,651 words
L58: Final Campaign Presentations1,340 words
L59: Course Wrap-up & Exam Prep1,623 words
L60: End-Semester Campaign Showcase1,657 words

Personality Development & Self-Development (MNA-123) — 15 lectures · 17,768 words

L1: Introduction to Personality & Personality Development1,069 words
L2: Definitions of Personality — Allport & Freud1,120 words
L3: Types of Personality1,089 words
L4: Personality Traits1,064 words
L5: Factors that Determine Personality1,111 words
L6: The Five-Factor Model (Big Five / OCEAN)1,092 words
L7: How to Develop One's Personality1,265 words
L8: Importance & Tips for Personality Development1,143 words
L9: Introduction to Self-Development1,226 words
L10: Developing Potential & Self-Actualisation1,393 words
L11: SWOC Analysis — Understanding Yourself1,162 words
L12: Maximising Success Using SWOC1,094 words
L13: Goal Setting — Types & Importance1,251 words
L14: SMART Goals Framework1,309 words
L15: Personal Development Plan — Unit Review & Assessment1,380 words